Baileys - Treat Bar Pop-Up
Saks Fifth Avenue in New York hosted the first Baileys Treat Bar. This pop-up experiential space invited guests to treat themselves to Baileys – the ultimate adult indulgence. An interactive experience where the bar meets the bakery with a cocktail lounge fusion. The event was part of a global repositioning of Baileys as the most decadent adult treat, a place where you can literally – Have your cake and drink it too! In tandem with this large scale event, we created a tool kit for smaller adaptations of the concept for use in Europe and the US. In-store and event booths and drink carts were designed and all graphics supplied to the client for international distribution.
Agency: Vault 49 Role: Associate Creative Director