Bellway - Visual Identity & Packaging Design
We were approached by Bellway to redesign their packaging after they encountered some challenges with their previous design. They were looking to launch in retail and were missing key information on the front of the pack. The client also wanted to convey more overt flavor cues and create a system that allowed for future product expansion. The pack content hierarchy also needed to be addressed to give more prominence to the brand name. The client was so happy with the packaging, the project grew to include the development of the brands visual identity and brand guidelines. The result is a playful brand with a future proof, functional and flexible system.
" Jodi is amazing. She elevated our brand and packaging so much that we could measure it immediately in increased sales. I highly recommend her approach and will continue to work with her again and again. "
Max Dresse - Founder/CEO
Role: Creative Director / Lead Designer