hundred - Brand Positioning
Originally founded in Berlin, vitamin subscription company hundred were ready to break into the US market. After going through a name change (formerly Made-For) the brand had very little recognition in a highly competitive market. I worked closely with the founder and head of marketing to determine short and long term business goals. After conducting an audit I identified a need to establish a new visual and verbal tone of voice. I provided color, copy and photography guidelines to create a more consistent and relevant connection to customers in the US. I redesigned the homepage and product detail flow to give more visibility to USP's and increased conversion by providing a more optimized user experience.
I also recently designed a packaging system to accommodate the addition of current and future products to be sold DTC and in-store. The design is clean and minimal yet functional allowing it to clearly convey the product benefits but also retain visual appeal for usage on social media and influencer marketing.
Within 2 months of implementation, hundred achieved record conversion rate numbers.
Scope
Brand positioning
Photo Guidelines
New Product Packaging Design
Paid Social Campaigns
Organic Social Strategy
In Box Printed Material
User Interface Design
Copywriting
Art Direction
Role: Creative Director / Lead Designer / Copywriter