Toetum Kids - Brand & Product Development
The client - a former children's clothing buyer wanted to launch her own product line. A total brand strategy was required from naming through to brand identity, product design and online presence. The name is a playful spelling of the word “totem” an emblem that embodies kinship and family. Inspired by totem poles, the animal characters were created to tell the story of the brand - The wisdom of an owl, the intuition of a deer, and the positivity of a panda. Each item produced for this distinctive brand features an element of interactivity to appeal to the curiosity of a child. The range includes a pop-up folder, direct mail piece and totem pole inspired clothing tags.
Scope 
Logo
Stationery Range
Direct Mail
Packaging Design
Product Catalogue
Website
Hang Tags
Sew-in Tags
Product Design
Clothing Design
Packaging Concept

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