CHALLENGE
Wonder entered the food delivery space as a category innovator, offering a completely new concept for in-home dining. Wonder partners with top restaurants across the country (outside your service area) to deliver their best dishes, pipping hot and on-demand straight to your door. We needed to build excitement, represent the quality of the food and convey the concept quickly in order to create hype for this innovative service. The company had an existing brand identity that was no longer relevant, so a complete rebuild was required in a very short turnaround. 
SOLUTION
A new brand identity was built for Wonder with 2 important roles. Firstly it had to be a fulfilling and engaging brand that would quickly lead to loyalty and love. To tell the story of this category pioneer, we created a compact system that was flexible yet concise, seasonally adjustable, and memorable. Secondly, it had to be food-forward. The food photography is drool-worthy, utterly craveable, and also conveys quality and variety as a homage to their high-profile restaurants and chef partners. The brand identity was enthusiastically welcomed internally and boosted team morale.

LOGO
BRAND IDENTITY
BRAND PERSONALITY
BRAND GUIDELINES
ART DIRECTION
OOH
DIRECT MAIL
EMAIL MARKETING
VEHICLE DESIGN
PACKAGING
SWAG
UNIFORMS
PRINT
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